2015 was a great year for Facebook videos. The number of daily video views on the social media platform rose significantly, and both businesses and everyday folk used more and more videos to differentiate themselves online. While a lot of the video that’s been produced is personal, just as much of it has been used by businesses as a form of marketing. That’s right; videos on Facebook have huge advertising potential.
However, because smartphones have accelerated the pace at which we consume Internet videos, many businesses rush to upload videos and forget about many of the useful tools Facebook has given them.
So, in an effort to help you relieve stress and improve your Facebook videos in 2016, here are five tips…
Improving Your Facebook Videos:
1) Schedule your videos
Whether you’re planning an exciting advertising campaign or just preparing for an understaffed day at the office, scheduling videos on your company’s Facebook Page can help you organize your content and make sure it gets posted. To schedule a video after uploading it, click the arrow next to “Publish” and choose “Schedule Post” from the drop-down menu. On the next screen, you can select the date and time that you’d like your video to go live.
2) Set expiration dates for your videos
This feature may see useless, but it can be valuable when posting videos with licensing restrictions. When you set your video to expire, it is automatically unpublished and will no longer be visible on your Page or anywhere it was shared. To set an expiration date for your video, follow the directions for scheduling your video. On the next screen, you’ll have the option to select the date and time you’d like your video to expire.
3) Add captions to your videos
Since videos on Facebook autoplay in News Feed with sound off, it’s important to think about how to tell your story with and without sound. In some cases, adding captions to your video can help viewers follow along. Captions can be added as .SRT files to your video during the upload or editing process. On a computer, people who watch your video can click “CC” on the bottom right-hand side of the video to enable captions. On a smartphone, captions display automatically when a viewer has the volume muted.
4) Edit and manage your videos with Video Library
The Video Library is a place where you can better organize and manage your Facebook videos. You can access your Video Library by clicking the “Publishing Tools” tab on your Page, then choosing “Videos (Video Library)”. You can use the search and filtering tools to locate specific videos, and you can also edit or change any details related to your videos here as well.
5) Embed your videos
Facebook allows you to display your videos on different sites. If you’re planning an announcement or special event around a video, it’s a good idea to share the video’s embed code with others, like the press or your own website. To access a video’s embed code, visit your Page’s Timeline and click the drop-down arrow next to your video. Click “Embed Video” to copy and paste the video to the desired site.