Tag Archives: Social Media

“Your Business Story”

Now you can create a personal business story and share it with the world…on Facebook!

Your Business Story

As a thank you to all the businesses that advertise using Facebook, the social media platform has recently started offering business owners the chance to make a custom “Your Business Story” video.   The video is a simple way to share with people your business, what it looks like, and what it does.

We think it’s a pretty neat idea, and while not everyone will want to craft one of these short 15-second videos (we’ll admit it, we haven’t), creating a “Your Business Story” could be a fun, quick way to engage your audience and show them what your business is all about.

To create your story, or watch some sample videos, click here.

Tips To Improve Your Facebook Videos

2015 was a great year for Facebook videos. The number of daily video views on the social media platform rose significantly, and both businesses and everyday folk used more and more videos to differentiate themselves online. While a lot of the video that’s been produced is personal, just as much of it has been used by businesses as a form of marketing. That’s right; videos on Facebook have huge advertising potential.

Facebook Videos

However, because smartphones have accelerated the pace at which we consume Internet videos, many businesses rush to upload videos and forget about many of the useful tools Facebook has given them.

So, in an effort to help you relieve stress and improve your Facebook videos in 2016, here are five tips…


Improving Your Facebook Videos:

1) Schedule your videos

Whether you’re planning an exciting advertising campaign or just preparing for an understaffed day at the office, scheduling videos on your company’s Facebook Page can help you organize your content and make sure it gets posted. To schedule a video after uploading it, click the arrow next to “Publish” and choose “Schedule Post” from the drop-down menu. On the next screen, you can select the date and time that you’d like your video to go live.

2) Set expiration dates for your videos

This feature may see useless, but it can be valuable when posting videos with licensing restrictions. When you set your video to expire, it is automatically unpublished and will no longer be visible on your Page or anywhere it was shared. To set an expiration date for your video, follow the directions for scheduling your video. On the next screen, you’ll have the option to select the date and time you’d like your video to expire.

3) Add captions to your videos

Since videos on Facebook autoplay in News Feed with sound off, it’s important to think about how to tell your story with and without sound. In some cases, adding captions to your video can help viewers follow along. Captions can be added as .SRT files to your video during the upload or editing process. On a computer, people who watch your video can click “CC” on the bottom right-hand side of the video to enable captions. On a smartphone, captions display automatically when a viewer has the volume muted.

4) Edit and manage your videos with Video Library

The Video Library is a place where you can better organize and manage your Facebook videos. You can access your Video Library by clicking the “Publishing Tools” tab on your Page, then choosing “Videos (Video Library)”. You can use the search and filtering tools to locate specific videos, and you can also edit or change any details related to your videos here as well.

5) Embed your videos

Facebook allows you to display your videos on different sites. If you’re planning an announcement or special event around a video, it’s a good idea to share the video’s embed code with others, like the press or your own website. To access a video’s embed code, visit your Page’s Timeline and click the drop-down arrow next to your video. Click “Embed Video” to copy and paste the video to the desired site.

Advertising Solution: Instagram

Over the past year, Instagram has expanded its advertising capabilities, enabling users to run ad campaigns…yielding tremendous results.

Instagram Advertising

With over 400 million users, businesses can now advertise to a highly engaged audience in a high-quality environment. Using any one of the social media platform’s three advertising formats, businesses can display creative messages, increase customer awareness, or get more visits to their website or mobile app.

Below are Instagram’s three ad formats, according to their website.


Instagram Ad Formats:

1) Photo ads

Photo ads allow businesses to tell their story through imagery. Whether it’s inspiring people to see their brand differently or to take action, they offer a clean, simple, and beautiful creative canvas.

2) Video ads

Video ads offer the same visually immersive quality as photo ads, but with the power of sight, sound, and motion. And now, you can share videos up to 30 seconds long and in landscape format.

3) Carousel ads

Carousel ads bring an additional layer of depth to photo ads. People can swipe to see additional images, and a call to action button takes them to a business’s website to learn more.


The best part…they all work! All you have to do is decide which format is best for you, depending on the results you want. Click here for guidance.

Want proof?

Click on the logo below and learn about fashion e-commerce site Poshmark, and how the business nearly doubled its campaign app install goal by running an Instagram mobile app ad campaign.

Poshmark Logo

So what are you waiting for? Instagram ads are available for businesses big and small!

Sharing Content On Social Media

Creating engaging content isn’t easy. And to complicate matters, you inevitably have to get around to sharing content with those people that you’re trying to reach – your audience.

Sharing Content on Social Media

One of the best places to advertise and share content is on social media. But getting it to not only stand out, but be seen or clicked on by your audience isn’t easy either.

Below are three helpful practices to follow when posting your content on social media…


Sharing Content On Social Media:

1) Use a strong message or headline

Begin your post with something that will grab your audience’s attention. The key is to strike a balance between being clear and being evocative so that your content means something to your audience.

2) Vary your content

It’s easy to fall into a rhythm when posting content to social media, but be careful. People’s tastes change, so sometimes switching up your content (and how you present it) is a must.

3) Always end with a call-to-action

Finish social media posts with a clear call-to-action that gives your audience direction. The content shared via social media should ultimately be tied to a greater purpose, not just gathering “clicks” and “likes”.


Now go and share your content, after all, sharing is caring!

The Value Of Facebook Video Ads

In recent weeks, information has spread regarding Facebook Video Ads.

Facebook Video AdsThe new video News Feeds will be available whether you’re using Facebook on a computer or mobile device.  According to Facebook, video News Feeds are aimed at people who, “exclusively want to watch video”, whether that video is something they’ve saved for later, a video from a friend, or some other video – even an advertisement.

Facebook has also confirmed that other video features are in the works, including the option to watch footage in a floating window (similar to Twitter).

So, with Facebook set to match – perhaps even outmatch – Youtube in terms of spreading digital video, now is the time for advertisers to take advantage of Facebook’s video capabilities.

Here is a quick checklist for you when creating video ads via the Book of Face…


Facebook Video Ads:

1) Target your ads

Present your videos to the audience members that matter most.

2) Create your ads with care

Construct videos that will stand out and mean something to your audience.

3) Track your ads

Use Facebook tools like Insights and Ads Reporting to help better your videos and reach new audience members.


For more information on Facebook video ads, check out this link.

Selling Ads On Social Media Sites

In last week’s blog we shared some information with you about the rise of digital advertising and tips for getting the most out of social media ads. But to fully appreciate advertising on social media, especially if you’re a small business, you need to have an understanding of selling ads on these networking sites.

Social Media Shopping CartSocial media sites sell ads in different ways, but for the most part, there are two primary pricing models.

The first, used by networking sites like Twitter, has companies pay on an engagement basis. This means that every time users click, retweet, or favorite, a fee is charged.

On the other hand, sites such as Facebook and LinkedIn have companies pay per impression, where they are charged whenever their ad shows up in users’ feeds (regardless if it’s been clicked on or not).

The difference may seem trivial, but to get the most value out of your social media advertising, it’s critical to keep these two pricing models in mind.


Here’s a quick example.

Let’s say your business has a Twitter account. Since companies pay Twitter each time users click on their ads, it’s important that you get people to, well, actually click on them. This demands creating tweets that are engaging, but also short and sweet. In this case, the goal is to interest audience members enough so they’ll click on your ad, not just to attract as many viewers as possible.


So what’s the key takeaway here? Keep pricing models in mind when buying ad space on social media, especially if you’re a small business. Then design your ads accordingly.

For a more in-depth look at social media advertising and small business, click this.

Maximizing Your Social Media Ads

Maximizing Social Media AdsSocial media ads are on the the rise, with money flowing away from traditional ads and closer to digital ones. No surprise there.

Over the next five years, according to a new report by BI Intelligence, consumer’s mobile usage is projected to drive up annual ad spending on video, search, display and social. Amongst the key takeaways of the report, video is expected to be the largest component of annual ad revenue growth between now and 2020.

Many businesses already rely on social networking sites as one way of advertising, yes. But with mobile usage skyrocketing, it is becoming THE way to communicate with your audience. So, you’ve got to be able share ads effectively on social media, whether they’re videos, images, or whatever your personal flavor.


Here’s a list of tips to help you get the most out of your social media ads…

  1. Take advantage of networking site’s targeting features.
  2. Use free analytical tools (like Hootsuite) to better track what’s working and what isn’t.
  3. Post your ads regularly.
  4. Rotate them frequently.
  5. And make sure they’re smartphone-friendly.

Take A Ride On The Carousel Format

The nice thing about promoting your business on Facebook is they have a variety of useful tools. We’ve posted about one of these tools, Custom Audiences, in the past and today we’ve got another one for you: the Carousel Format.

The Carousel Format

The carousel format allows you to show 3-5 images, links, or calls to action in one ad unit.

This format can support a number of your business needs, whether its showcasing particular products, highlighting product benefits, showing an image in more detail, presenting a step-by-step idea, or telling a story.

Check out some creative ways the format can be used here.

Who says carousels can’t be fun!

The Colors Of Your Brand

Colors Of Your Brand

When it comes to branding there are important items that need to be carefully selected: Logo, Typeface, Message, and of course the Colors of your brand.

Every good business should have a specific outline (or brand book) they follow when it comes to marketing their brand. McDonald’s primarily uses the colors red and yellow, while Starbucks uses green and white. Knowing what colors to consistently use will help to keep your brand in sync and cut down on clutter.

When it comes to Social Media, you may have picked up on a trend. What do LinkedIn, Twitter, and Facebook all have in common? They all have blue logos. This is no coincidence. According to ColorMatters.com “40% of people worldwide named blue as their favorite color.” Now, we’re not suggesting you take the position of the fairy from Sleeping Beauty and “make it blue” with everything, but it’s something to consider when creating the color scheme for your brand and business.

According to another ColorMatters.com survey, “85% of consumers say that color is the primary reason they buy a product. And, color increases brand recognition by 80%”.

For a more in-depth look at colors, like how yellow can mean both happiness and caution: Click Here!

So remember, when branding, paint with all the colors of your brand.  And the next time the color phone says, “green, green, green”, pink it up and say, “Yellow?”

Social Media Stats

Social Media 2Several weeks ago we posted this article, which talked about the best days and times to post content on five of the biggest social media platforms. Knowing when to post is important (like really important), but there are still other factors to consider.

Consider these statistics the next time you’re about to share, tweet, connect, add, like, or whatever it is that you do out there in the interwebs…


1) Facebook

  • Facebook has approximately 1.44 billion monthly users (making it the largest country on Earth, if Facebook were a country)
  • 936 million daily active users
  • 25 billion mobile monthly active users
  • 798 million mobile daily active users
  • Direct uploads of user videos to Facebook now exceed YouTube
  • Including pictures means 53% more likes and 104% more comments
  • 86% of posts are published during the work week
  • Engagement rates fall 3.5% below average for posts made on Mondays through Wednesdays
  • The “Happiness Index” on Facebook spikes 10% on Fridays – apparently TGIF always applies

2) Twitter

  • Twitter has 302 million active users a month and climbing
  • 80% of Twitter users are on mobile
  • 500 million tweets are sent per day
  • Including pictures makes it 48% more likely that a tweet will be retweeted
  • 92% of all retweets and 97% of all replies happen within the first hour of a tweet’s lifetime

3) LinkedIn

  • LinkedIn has 364 million registered members at last count
  • There are over 39 million students and recent college graduates on LinkedIn
  • LinkedIn’s audience contains mostly B2B audience members, explaining why the highest engagement rates occur during weekdays and business hours
  • 93% of B2B marketers rate LinkedIn as the top B2B social media lead generation source

4) Goggle+

  • Google+ has 300 million users and counting
  • The +1 button is hit roughly 5 billion times per day
  • Social media posts made on Wednesdays at 9am get the most social engagement

5) Instagram

  • Instagram has about 300 million active users
  • 30 billion photos have been shared through Instagram so far
  • 5 billion likes occur on Instagram daily
  • On average, 70 million photos are taken daily
  • Fortune 500 companies post from 3pm-4pm during the workweek
  • Instagram engagement actually stays pretty consistent during the week, with only slight spikes on Mondays and slight dips on Sundays
  • During work hours, an average of 22.5 per 1,000 Instagram followers interact with videos posted by Fortune 500 companies
  • During off-hours, 33.4 per 1,000 Instagram followers interact with video content

*Sources

  • Facebook: Newsroom – Company Info
  • Twitter: Company – About
  • LinkedIn: Newsroom – About Us
  • LinkedIn: Pulse – 33 Social Media Facts and Statistics You Should Know in 2015
  • Instagram: Press Page – Stats