Tag Archives: News

Fart Force an Exercise In Absurdity

In a few hours, at approximately 2:20 AM (Friday night to Saturday morning) during Adult Swim, our brand new “show” Fart Force will premiere. The show will only be visible to people tuning in on FiOS and Spectrum Reach in the WNY area. This is because we don’t actually have a show per se.

Fart Force Crime Scene Poster
FF Crime Scene Poster

Over the summer, director Rob Imbs, and owner of Struck Down Entertainment Dominic Luongo had an idea for what is quite possibly the silliest experiment in television since the Max Headroom broadcast signal intrusion. Create a show and secretly insert it onto Cartoon Network through a media buy (aka commercial airtime). Our creation: Fart Force.

It’s something of an Andy Kaufmanesque move.

Also, each episode is only a minute long. Since we were buying airtime, that’s the longest amount of time we could purchase, so we went for it.

“It was an opportunity to try something new and different,” Imbs said. “We wanted to create something that was fast and funny and would make the viewer do a double take.”

Or in other words, it’s an exercise in absurdity, and we want to take you along for the ride.

“It’s the flash mob of TV shows,” Luongo said. “It runs in, hits you with the comedy, and runs back out before you’ve had a chance to fully register what happened.”

To sum up, we basically have the Schrödinger’s cat of television shows. Depending on how you observe it, it is a real show, except for when it isn’t.


Changes To Struck Down Entertainment

Good afternoon everyone! We here at Struck Down Entertainment wanted to take the time to thank everyone for their support over the years, and announce some changes that we’re going through as a company.

Struck Down Entertainment - ChangesYesterday we closed the following branches of the company: Music Video, Corporate Video, and Television Commercial. We will be turning our attention away from music videos and TV commercials, centering our company around filmmaking. It is both a bittersweet and exciting moment in our company’s history, and again we want to thank everyone for their support in the past.

We hope to continue to receive your support in our future endeavors as we focus on film.

And as always, we will keep you informed as we make our way through this transitional period. So stay tuned!

Say Hi To Buffalo’s New Escape Room!

There’s a new escape room in town…and it’s called Queen City Escape!

New Escape Room - Queen City Escape

Check out the official press release below to learn more about Buffalo’s newest artisan escape room experience…

Buffalo, NY – November 24, 2015 – Buffalo’s Old First Ward can add another artisan business to its growing slate of development with the opening of Queen City Escape, an escape room adventure located in the Johnson Fastener building at Louisiana and O’Connell streets.

A physical adventure game, escape rooms place willing participants into a locked room where they need to work together with fellow players to discover clues, solve puzzles, and escape in less than 60 minutes. Queen City Escape has two rooms, and like many other escape rooms, will routinely change up the themes.

Owners Dominic Luongo and Sara Manzella are excited to be part of a growing neighborhood and to bring their shared love of puzzles to a broader audience.

“It’s an opportunity to have fun that isn’t just dinner and a movie,” Luongo said. “When you’re involved in the mystery, instead of just watching it unfold, it’s more exciting.”

The biggest hook in this game is the deep level of collaboration players have to use in order to succeed in escaping a room. Once locked in, talking to friends or complete strangers is necessary as you work together to get out. There’s no time to be on your phone, and more often than not, groups leave more connected with everyone in the room, striking up friendships and developing trust. Making an escape room experience exciting for team building opportunities as well as plain old fun.

Nestled in a building that includes artists’ studios, Queen City Escape has a strong DIY aesthetic, with the owners creating, building or designing most of the materials themselves.

“Just like any other business you could buy into a franchise and get the materials to set it up,” Manzella said. “But for us, part of the fun is in crafting the mystery.”

A time-travel 90’s Café is the first open room, with another room to follow soon.

Booking is available at $25 per person for up to six people at a time. Queen City Escape is open Friday, Saturday, and Sunday starting at 10:00 a.m. with the last session beginning at 10:00 p.m.

To book your next escape room adventure, go to: www.queencityescape.com/book.


DVR-ProofingAdmit it, you love watching TV – we all do. And why wouldn’t you? There’s so much out there to watch, with even more places to watch it.  Now, not only can you turn on the telly, but there are also streaming and video-on-demand services like Netflix and Hulu to consider.

For viewers, the amount of TV that’s out there is great news, but what does it mean for television networks?  Networks are faced with an even greater challenge in today’s TV market: create content of high quality that is appealing, but that also demands instant viewership.

Then there are the advertisers – they too are being challenged by the vast wealth (aka “Long Tail“) of TV shows on the air.

So what’s the problem?

Well, in order to reach consumers, advertisers need people to actually tune in. But, due to the magic of DVR, viewers have the ability to commercial skip, meaning less and less people are tuning in live.  Currently, about 76% of U.S. households have a DVR – that’s over three quarters of America!  What does this mean?  It means advertisers have to rethink where they’re putting their ads, and more importantly how they’re introducing them.

That’s where DVR-proofing comes in.

In order to make a maximum impact, placing advertisements during DVR-proof programming is essential. What programming is DVR-proof? Here are the big three:

  1. Sports
  2. Late-night talk shows and
  3. Award shows

Advertising during these types of programs is preferred because they garner the most live viewership than anything else on television.

So, what else can advertisers do to ensure the public is seeing their ads?


For starters, advertising around juggernauts Netflix, Amazon, Hulu, Vudu, and others is one solution, although it can get tricky.  As they release more content and gather larger viewing pools, coming up with creative ways to advertise around them will become increasingly important. And who knows, video-on-demand services may come to feature more advertisements in the future.

Streaming is another avenue for advertising. Many TV networks offer full episodes online via their website to entice viewers, allowing them to watch their favorite shows or news stories from a laptop or mobile device. With only limited commercials, streaming is essentially DVR-proof, and so capturing ad space in between this content is another great solution.

One more idea – and arguably the most significant – is this: keep advertisements engaging!  Regardless of an ad’s location, if it doesn’t cut through the clutter and catch the consumer’s eye, then it might be missed.  Always strive to make ads original and worthwhile for the viewer – that way, they stick around to watch your ad and stay away from that pesky fast-forward button.


  • Fordham News: Fordham Magazine – On Demand: The Art And Business Of TV’s New Golden Age
  •  Mediapost: MediaDailyNews – DVR Service Soars in U.S.
  • MediaPost: TelevisionNewsDaily – TVBlog – Networks In The Hunt For DVR-Proof Non-Sports Programming

What Is ZMOT?

The Internet has made it easier than ever to make price comparisons and justify the purchasing of a product. Today, online search engines play a huge role in helping people determine what and when to buy. This is where ZMOT comes in. Wait, what is ZMOT and what does it mean? We tackle these questions and more on today’s blog.

What Is ZMOT

When it comes to purchasing products, it should come as no surprise that technology has forever changed the way we find and then buy them. Consumers used to rely almost solely on word of mouth when making a buying decision, back before the Worldwide Web existed. Now, consumers rely not just on what others have to say about a product, but also on what information they can find on the Web. Which brings us back to ZMOT.

ZMOT stands for Zero Moment of Truth.  Coined by Google in their 2011 eBook ZMOT, the zero moment of truth is essentially the research done by consumers before committing to buying a product.

More specifically, the term refers to the point in the purchasing cycle between the stimulus (what alerts you to a product, usually an ad) and the first moment of truth (the decision to purchase a product) where the consumer searches for a product online, scrolling through websites, reading reviews, and watching advertisements.

Here is an example:

  1. Average Joe is in need of something to freshen up his man cave. He sees this ad for Rosenkrans Gift Shop, featuring Yankee Candles. The ad serves as his stimulus, interesting him in the product enough to want to investigate both the store and the brand.
  2. Next, Joe decides to do some research. This is the zero moment of truth (ZMOT), where he looks at both the Rosenkrans and Yankee Candle website, product reviews, social media posts, other videos, etc. – all to better determine if he wants to actually visit the store and make a purchase.
  3. Then the first moment of truth occurs, where Joe commits to buying a Yankee Candle from Rosenkrans Gift Shop.
  4. Finally, there is the second moment of truth, which is Joe’s experience with the candle after buying it.

Okay, so you get the basic idea.

Why is all of this so important? Well, because the number of consumers researching a product prior to purchase is growing rapidly, and much of this research includes watching video…lots of it. Nearly 100 million Internet users watch online videos every day.

Want another impressive statistic? 90%. That’s the percentage of online shoppers at major retailer websites who said they find video helpful in making buying decisions. Retailers who provide online video to show off their products report that the products with video sell a lot more than products with no video.

So, from a business standpoint, attaching high-quality, engaging videos to your brand is a must.

And, if you’re videos are available at the zero moment of truth, consumers will not only find them during their research, they’ll find you the moment they’re thinking about making a purchase.

Ultimately, due to consumer’s ever-increasing reliance on mobile technology and being “connected,” the way they search for information online and decide on brands has changed. Therefore, the way companies present their brands to consumers must also change.

So, taking ZMOT into account, we leave you with a checklist of sorts to consider moving forward…

  • Is your information readily available? Consumers will inevitably be searching for you on the Web, and you want them to easily find you, your products, and your videos.
  • Be sure that your content – presumably on a website – is both desktop and mobile friendly. With most research happening on either a laptop or a cell phone, having content that’s optimized for SEO is essential.
  • And finally, when it comes to video, always aim for high-quality, engaging content that people will find memorable.


  • Google: Think With Google – Articles – ZMOT: Why It Matters Now More Than Ever
  • Video Brewery: Blog – 18 Big Video Marketing Statistics and What They Mean for Your Business

Game Changers

Game ChangersStruck Down Entertainment is proud to announce that this Saturday, July 25th, will mark the Buffalo debut of Game Changers.  The film, directed by Robert Imbs, will be shown during a special, one-time screening at 7:00pm at the Eastern Hills Cinema, located in Williamsville NY.

Game Changers follows the story of two lifelong friends, Brian and Scott, whose identities and values have always been tied to their notoriety as professional gamers. Now in their late 20’s and working together at an IT company, they begin to feel the responsibilities of adulthood sinking in. Brian will do anything in his power to reclaim his status as a pro gamer. Scott doesn’t identify with the pro gaming circuit like he used to. He’s also conflicted over the stability of his job and the prospect of being single for the rest of his life.

In case you missed it, check out the official trailer below.

The film stars Brian Bernys, Jake Albarella, Andrea Andolina, Sara Marioles, and Vincent O’Neill.  To purchase tickets to the screening, click on the poster below. We hope to see you there!

Game Changers Poster


Custom Audiences

Facebook Custom AudiencesFacebook, like many social media platforms, is a powerful tool for businesses, helping them reach clients and customers that already exist, but also attract new ones. Now Facebook has a new feature that can help you better reach your audience: it’s called Custom Audiences.

What does it do? Well, it allows you to create Facebook ads that target users who have either:

  1. Visited your website in the past or
  2. Given you their email address

What does this mean? It means you can focus your advertising on specific people – people that may not be interested in Facebook, but are interested in you.

The best part: it actually works! Press the “plated button” below and take a look at what Custom Audiences did for Plated, an online service that delivers ready-to-cook recipes and ingredients to your door…

PlatedNow try it out for yourself!

Meet The New Guy

It’s time to meet the new guy…introducing our 2015 summer intern: Joe Tronolone!

Meet The New GuyJoe is a student at Villa Maria College, located here in Buffalo, and is currently completing his Bachelor of Science in Music Industry. He is a cellist, having played the instrument for over twelve years, as well as a practicing composer and has a deep passion for film and film scores.

His desire to enter the music industry goes back many, many years, but his dream to work with film and television music was not fully realized until beginning classes at Villa. Joe grew up in Eden, New York, a small rural town south of Buffalo.

We are very happy to have him as a part of our team here at Struck Down Entertainment, where he’ll serve as our Social Media Manager as well as a Copywriter and Music Consultant.

Joe, welcome to Struck Down, Buffalo’s only fun and affordable video production company!

10 Year Anniversary

Well, this took us a bit by surprise. No one here was counting, and suddenly we started to receive LinkedIn notifications about our work anniversary. Needless to say, we’re pretty pumped about our 10 year anniversary!

10 Year Anniversary
Struck Down Entertainment Turns 10

Over the last 10 years we’ve done everything from weddings and music videos, to television commercials, full-length features, and even short films.

5 years ago we branched out into advertising and marketing, and who knows what the next 10 years will bring.

So here’s to making more fun and creative videos for Buffalo, Rochester, and the Interwebs. Cheers, everyone!