The Top 5 Videos You Need On Your Website

In today’s world, in order for any business to grow it has to advertise. And one an easy way to advertise is by presenting videos on your website. In a moment, we’ll give you our top 5 videos you need have on your website.

Top 5 Videos You Need on Your Website

Properly designed and placed videos are an amazing way to build brand awareness, show off a new product, strengthen an existing audience, or find a new one. There are many different kinds of videos that can be placed on a website to help promote a business, but these are our top five…

Top 5 Videos You Need On Your Website:

1) New Commercial

Nothing introduces your business better than a brand new TV commercial! A new commercial not only allows you the opportunity to speak to, surprise, or re-educate your audience, but gain new audience members too.

2) Old Commercial(s)

Allowing people to view your older commercials is never a bad idea. Just because it was last year’s commercial doesn’t mean it still doesn’t speak to your audience.

3) Product Spotlight

A product spotlight video is nothing more than an extended product shot, a way to highlight a particular product. Whether it’s a new item for sale or a product that is a staple of your business, focusing on one product can be an effective way to keep it relevant.

4) How-To/Tip

How-to videos are becoming increasingly popular in today’s YouTube-obsessed, do-it-yourself age. Teaching your audience members something or leaving them with helpful tips can be a great way to further connect with them and gain their trust.

5) Testimonial/Company Reel

Some might call company testimonials and reels boring, but they can be important to your audience. Presenting your business’s successes, commending company employees, or introducing the company’s owner in a fun way lets people put a name (or face) with your brand.

If you’re feeling really creative (and ambitious) try producing other types of behind-the-scenes videos, vlogs, or even an online video web series to further reach your audience and expand your brand’s website.

Advertising Solution: Instagram

Over the past year, Instagram has expanded its advertising capabilities, enabling users to run ad campaigns…yielding tremendous results.

Instagram Advertising

With over 400 million users, businesses can now advertise to a highly engaged audience in a high-quality environment. Using any one of the social media platform’s three advertising formats, businesses can display creative messages, increase customer awareness, or get more visits to their website or mobile app.

Below are Instagram’s three ad formats, according to their website.

Instagram Ad Formats:

1) Photo ads

Photo ads allow businesses to tell their story through imagery. Whether it’s inspiring people to see their brand differently or to take action, they offer a clean, simple, and beautiful creative canvas.

2) Video ads

Video ads offer the same visually immersive quality as photo ads, but with the power of sight, sound, and motion. And now, you can share videos up to 30 seconds long and in landscape format.

3) Carousel ads

Carousel ads bring an additional layer of depth to photo ads. People can swipe to see additional images, and a call to action button takes them to a business’s website to learn more.

The best part…they all work! All you have to do is decide which format is best for you, depending on the results you want. Click here for guidance.

Want proof?

Click on the logo below and learn about fashion e-commerce site Poshmark, and how the business nearly doubled its campaign app install goal by running an Instagram mobile app ad campaign.

Poshmark Logo

So what are you waiting for? Instagram ads are available for businesses big and small!

Say Hi To Buffalo’s New Escape Room!

There’s a new escape room in town…and it’s called Queen City Escape!

New Escape Room - Queen City Escape

Check out the official press release below to learn more about Buffalo’s newest artisan escape room experience…

Buffalo, NY – November 24, 2015 – Buffalo’s Old First Ward can add another artisan business to its growing slate of development with the opening of Queen City Escape, an escape room adventure located in the Johnson Fastener building at Louisiana and O’Connell streets.

A physical adventure game, escape rooms place willing participants into a locked room where they need to work together with fellow players to discover clues, solve puzzles, and escape in less than 60 minutes. Queen City Escape has two rooms, and like many other escape rooms, will routinely change up the themes.

Owners Dominic Luongo and Sara Manzella are excited to be part of a growing neighborhood and to bring their shared love of puzzles to a broader audience.

“It’s an opportunity to have fun that isn’t just dinner and a movie,” Luongo said. “When you’re involved in the mystery, instead of just watching it unfold, it’s more exciting.”

The biggest hook in this game is the deep level of collaboration players have to use in order to succeed in escaping a room. Once locked in, talking to friends or complete strangers is necessary as you work together to get out. There’s no time to be on your phone, and more often than not, groups leave more connected with everyone in the room, striking up friendships and developing trust. Making an escape room experience exciting for team building opportunities as well as plain old fun.

Nestled in a building that includes artists’ studios, Queen City Escape has a strong DIY aesthetic, with the owners creating, building or designing most of the materials themselves.

“Just like any other business you could buy into a franchise and get the materials to set it up,” Manzella said. “But for us, part of the fun is in crafting the mystery.”

A time-travel 90’s Café is the first open room, with another room to follow soon.

Booking is available at $25 per person for up to six people at a time. Queen City Escape is open Friday, Saturday, and Sunday starting at 10:00 a.m. with the last session beginning at 10:00 p.m.

To book your next escape room adventure, go to:

The Power Of Search

The Power Of SearchDo you know that 4 out of 5 customers are using search engines like Google, Bing, and Yahoo to find products and services?  And after conducting these searches, customers are taking action right away.  In fact, 73% of mobile Internet searches lead to website visits, store visits, and even actual purchases.

Why do we mention all of this?  Well, because online searching has become a powerful tool…so why not take advantage of it!  Location-targeted search ads could be just the boost your ad campaign needs.

Not to mention that posting a video to your website, Facebook page, and other online social media sites will keep people at your website longer. Why does that matter? Well, because when it comes to search results, the longer people stay on your page, the higher your ranking is, and the higher your ranking the more likely you’ll appear in a search ahead of your competitors.

The Power of Search:

In order to fully reach your target audience, you’ve got to be communicating with them through all available channels.  So, before you start your next ad campaign, consider advertising via the following media outlets…

  • Cable television
  • Digital
  • Mobile
  • Search

Sharing Content On Social Media

Creating engaging content isn’t easy. And to complicate matters, you inevitably have to get around to sharing content with those people that you’re trying to reach – your audience.

Sharing Content on Social Media

One of the best places to advertise and share content is on social media. But getting it to not only stand out, but be seen or clicked on by your audience isn’t easy either.

Below are three helpful practices to follow when posting your content on social media…

Sharing Content On Social Media:

1) Use a strong message or headline

Begin your post with something that will grab your audience’s attention. The key is to strike a balance between being clear and being evocative so that your content means something to your audience.

2) Vary your content

It’s easy to fall into a rhythm when posting content to social media, but be careful. People’s tastes change, so sometimes switching up your content (and how you present it) is a must.

3) Always end with a call-to-action

Finish social media posts with a clear call-to-action that gives your audience direction. The content shared via social media should ultimately be tied to a greater purpose, not just gathering “clicks” and “likes”.

Now go and share your content, after all, sharing is caring!

6 Easy Pieces To Video Marketing

Hello Internet and Future Folk (people in the future reading this, not the band…well, okay, the band too)! Here at Struck Down Entertainment we present to you our six easy pieces to the puzzle that is video production and video marketing.

Pieces to Video Marketing

The 6 Easy Pieces To Video Marketing: 

1) The Interview

From the interview we can get a feel for your business and its personality, extract your unique “keywords”, and write the script that best presents your business to the world.

2) The Appointment

This is the pre-production phase. We find what time best works for you, the business owner, and schedule a time to come in and film the commercial.

3) Post

Once the commercial is in the can, we get to editing it together, which includes, but is not limited to: Transcoding the footage, cutting, color correction, adding graphics, adding production music, and more.

4) The Proof

When the commercial is finished we send it over to you to take a look, and make sure every lowercase “j” is dotted and every “T” is crossed.

5) The Plan

What are you going to do with your finished product? We go over all of your video marketing options, from Television to Radio to Internet.

6) Execution  

Now that we have a finished commercial and a plan, we take to the media outlets and get your message out there. And, once it’s out there we help you keep track of how your commercial is performing.

For a more in-depth look and/or discussion into any of these video marketing steps please give us a call or shoot us an email!

The Value Of Facebook Video Ads

In recent weeks, information has spread regarding Facebook Video Ads.

Facebook Video AdsThe new video News Feeds will be available whether you’re using Facebook on a computer or mobile device.  According to Facebook, video News Feeds are aimed at people who, “exclusively want to watch video”, whether that video is something they’ve saved for later, a video from a friend, or some other video – even an advertisement.

Facebook has also confirmed that other video features are in the works, including the option to watch footage in a floating window (similar to Twitter).

So, with Facebook set to match – perhaps even outmatch – Youtube in terms of spreading digital video, now is the time for advertisers to take advantage of Facebook’s video capabilities.

Here is a quick checklist for you when creating video ads via the Book of Face…

Facebook Video Ads:

1) Target your ads

Present your videos to the audience members that matter most.

2) Create your ads with care

Construct videos that will stand out and mean something to your audience.

3) Track your ads

Use Facebook tools like Insights and Ads Reporting to help better your videos and reach new audience members.

For more information on Facebook video ads, check out this link.

Selling Ads On Social Media Sites

In last week’s blog we shared some information with you about the rise of digital advertising and tips for getting the most out of social media ads. But to fully appreciate advertising on social media, especially if you’re a small business, you need to have an understanding of selling ads on these networking sites.

Social Media Shopping CartSocial media sites sell ads in different ways, but for the most part, there are two primary pricing models.

The first, used by networking sites like Twitter, has companies pay on an engagement basis. This means that every time users click, retweet, or favorite, a fee is charged.

On the other hand, sites such as Facebook and LinkedIn have companies pay per impression, where they are charged whenever their ad shows up in users’ feeds (regardless if it’s been clicked on or not).

The difference may seem trivial, but to get the most value out of your social media advertising, it’s critical to keep these two pricing models in mind.

Here’s a quick example.

Let’s say your business has a Twitter account. Since companies pay Twitter each time users click on their ads, it’s important that you get people to, well, actually click on them. This demands creating tweets that are engaging, but also short and sweet. In this case, the goal is to interest audience members enough so they’ll click on your ad, not just to attract as many viewers as possible.

So what’s the key takeaway here? Keep pricing models in mind when buying ad space on social media, especially if you’re a small business. Then design your ads accordingly.

For a more in-depth look at social media advertising and small business, click this.

Maximizing Your Social Media Ads

Maximizing Social Media AdsSocial media ads are on the the rise, with money flowing away from traditional ads and closer to digital ones. No surprise there.

Over the next five years, according to a new report by BI Intelligence, consumer’s mobile usage is projected to drive up annual ad spending on video, search, display and social. Amongst the key takeaways of the report, video is expected to be the largest component of annual ad revenue growth between now and 2020.

Many businesses already rely on social networking sites as one way of advertising, yes. But with mobile usage skyrocketing, it is becoming THE way to communicate with your audience. So, you’ve got to be able share ads effectively on social media, whether they’re videos, images, or whatever your personal flavor.

Here’s a list of tips to help you get the most out of your social media ads…

  1. Take advantage of networking site’s targeting features.
  2. Use free analytical tools (like Hootsuite) to better track what’s working and what isn’t.
  3. Post your ads regularly.
  4. Rotate them frequently.
  5. And make sure they’re smartphone-friendly.

Take A Ride On The Carousel Format

The nice thing about promoting your business on Facebook is they have a variety of useful tools. We’ve posted about one of these tools, Custom Audiences, in the past and today we’ve got another one for you: the Carousel Format.

The Carousel Format

The carousel format allows you to show 3-5 images, links, or calls to action in one ad unit.

This format can support a number of your business needs, whether its showcasing particular products, highlighting product benefits, showing an image in more detail, presenting a step-by-step idea, or telling a story.

Check out some creative ways the format can be used here.

Who says carousels can’t be fun!