Over the past year, Instagram has expanded its advertising capabilities, enabling users to run ad campaigns…yielding tremendous results.
With over 400 million users, businesses can now advertise to a highly engaged audience in a high-quality environment. Using any one of the social media platform’s three advertising formats, businesses can display creative messages, increase customer awareness, or get more visits to their website or mobile app.
Below are Instagram’s three ad formats, according to their website.
Instagram Ad Formats:
1) Photo ads
Photo ads allow businesses to tell their story through imagery. Whether it’s inspiring people to see their brand differently or to take action, they offer a clean, simple, and beautiful creative canvas.
2) Video ads
Video ads offer the same visually immersive quality as photo ads, but with the power of sight, sound, and motion. And now, you can share videos up to 30 seconds long and in landscape format.
3) Carousel ads
Carousel ads bring an additional layer of depth to photo ads. People can swipe to see additional images, and a call to action button takes them to a business’s website to learn more.
The best part…they all work! All you have to do is decide which format is best for you, depending on the results you want. Click here for guidance.
Click on the logo below and learn about fashion e-commerce site Poshmark, and how the business nearly doubled its campaign app install goal by running an Instagram mobile app ad campaign.
So what are you waiting for? Instagram ads are available for businesses big and small!